Foundational Brand Development Package

Investment: $1,000

Every successful personal brand starts with a strong foundation.

Before we worry about content calendars, posting schedules, or sponsorship opportunities, we need to understand who you are, what makes you unique, and how you want to be represented online.

The Foundational Brand Development Package includes three 90-minute strategy sessions designed to build the framework for your personal brand.

Session 1: Discovery & Brand Identity

This session is all about getting to know you.

We'll discuss your sport, activities, goals, accomplishments, personality, interests, and future aspirations. We will begin identifying what makes you stand out and how those strengths can be reflected through your online presence.

Parents are encouraged to participate in this process, especially for younger athletes.

Session 2: Audience, Opportunities & Strategy

Who are you trying to reach?

Recruiters, coaches, scouts, sponsors, future teammates, fans, or industry professionals may all play a role in your future opportunities.

Together we'll identify your target audience, discuss platform selection, review your current online presence, and begin developing a strategy that supports your long-term goals.

Session 3: Content, Safety & Execution

This session focuses on implementation.

We'll discuss content ideas, posting cadence, platform best practices, online safety, boundaries, direct messages, comment management, and the realities of building a public-facing personal brand.

By the end of this session, you'll have a clear understanding of how to move forward with confidence while maintaining your safety and authenticity online.

Included Outcomes

• Personal brand positioning

• Audience identification

• Platform recommendations

• Content strategy framework

• Online safety training

• Parent education and guidance

• Posting cadence recommendations

• Accountability planning

• Brand boundary development

• Action plan for the next 90 days

This package is designed to provide the foundation upon which all future consulting and brand development is built.