Resources
Some of the links on this page are affiliate links. If you choose to purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and services that I personally use, have tested, or would confidently recommend to my own clients.
Metricool
If you're serious about using social media as a tool instead of a hobby, Metricool is one of the first platforms I recommend.
One of the biggest mistakes I see athletes, creators, and business owners make is posting inconsistently and having no idea what content is actually performing. Metricool helps solve that problem by allowing you to schedule content, track analytics, and measure growth across multiple platforms from one dashboard.
For athletes pursuing recruiting opportunities, sponsorships, or NIL deals, consistency matters. Recruiters and brand partners want to see an active, professional online presence. Metricool makes it easier to stay organized, post consistently, and understand what's working.
I use it myself, recommend it to my clients, and believe it's one of the best tools available for anyone serious about growing their online presence.
ChatGPT
If content creation feels overwhelming, ChatGPT can dramatically simplify the process.
One of the reasons I recommend ChatGPT is that it can learn your voice, writing style, and goals over time. Whether you're creating captions, brainstorming content ideas, writing sponsor outreach messages, or planning your posting strategy, it can help you create content faster without sounding like everyone else.
For athletes and young professionals building a personal brand, ChatGPT can also help repurpose content for different platforms, generate ideas when you're stuck, and take some of the stress out of consistently showing up online.
I use ChatGPT extensively in my own businesses and recommend it to clients who want to spend less time staring at a blank screen and more time focusing on what they do best.